PRIMO DENTAL — WIRRAL / MATRAFOX SPECULATIVE CONCEPT
Three original illustrative ads. Not an official or endorsed Primo Dental campaign. Not launched. No patient data collected or transmitted by this preview.

01 FIRST CONVERSATION
Image headline: Your first step towards exploring implants.
CTA: Free online consultation
Qualifier: Coordinator-led. Clinical assessment required.
Proposed primary text: Explore dental implant options with Primo Dental, Wirral. Start with a free online conversation with a trained treatment coordinator. Clinical assessment is required to establish suitability; this conversation is not a diagnosis.
Proposed platform headline: Explore your implant options
utm_content: primo_online_conversation

02 OPTIONS
Image headline: Understand your implant options.
CTA: Explore the options
Qualifier: Subject to clinical assessment.
Proposed primary text: Single, multiple and full-arch implant options can be discussed with Primo Dental. A dentist's clinical assessment determines suitability and alternatives. Explore the options and the next steps.
Proposed platform headline: Implant options, considered
utm_content: primo_implant_options

03 THOUGHTFUL PLANNING
Image headline: Start with a clear plan.
CTA: Find out more
Qualifier: A clinical assessment comes first.
Proposed primary text: A treatment plan begins with understanding individual needs. Explore how an online first conversation and a dentist's clinical assessment fit into the dental implant journey at Primo Dental, Wirral.
Proposed platform headline: Explore the next steps
utm_content: primo_thoughtful_planning

DESTINATION
All concepts lead to this preview hostname's root. Preview request flow is simulated. Do not run these as live ads until the clinic approves all content, a real privacy/consent and enquiry integration exists, and valid measurement is authorized and verified.

PROPOSED TEST PLAN — NOT AN AD LAUNCH
Objective after approval: qualified consultation enquiries, then assess booked consultations and downstream outcomes when measured. An appropriate approved website Leads setup may be considered once a real conversion flow exists.
Initial scope: one geographically appropriate Wirral audience/ad set, subject to clinic service area and approved platform targeting. Three creative angles: online conversation, option clarity, assessment-led planning.
Formats prepared: portrait 4:5 feed only. No unreviewed Story or square crops. No retargeting assumed.
Compare qualified enquiries, consultation bookings and cost per qualified enquiry; CTR is a diagnostic, not the winner criterion. Ordinary delivery is not an equal randomized test. Use a separately authorized platform experiment if causal comparison matters.
No spending, outreach, pixel, CAPI or Ads Manager activity is authorized or performed by this preview.

PROVENANCE
Built-in imagegen original artwork. No patient, clinician, clinic, laboratory or outcome photography. No testimonials, ratings or treatment statistics. Plain typographic business name used; supplied official logo URL was unavailable. Full generation prompts and originals retained in the agency's local handoff, outside the public bundle. Download masters 1080x1350 PNG; source generations 1122x1402.
Canonical offer sources checked 17 October 2026: https://primo.dental/dental-implants/ ; https://primo.dental/online-consultation/ ; https://primo.dental/terms-of-use/ . Published terms distinguish free online trained TCO consultation and separate £48 non-refundable in-practice dentist consultation. Confirm current fees with the clinic.